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If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.

Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.

What is business to business or B2B?

Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.

For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that means your business is business to customer, not B2B.

What about business to customer or B2C?

The opposite of B2B, business to customer or B2C is a business that performs services or sales of goods or services to individual customers or groups directly. In other words, the business that you do is directly related to consumers, not companies or other businesses.

For example, suppose you have a basic food business. When you sell goods to individual consumers, that means your business is B2C aka business to customer. But if you sell large quantities of groceries to other businesses, that means your business is B2B, not B2C anymore.

Broadly speaking, almost all B2C products can become B2B products, but B2B products are very little used by individual consumers directly. For example, your catering business cannot be sold individually, but you can sell basic food businesses with fellow businessmen.

Now about the differences between B2C and B2B marketing strategies

After knowing the fundamental differences between B2C and B2B, we will now discuss how different marketing strategies are. Marketing strategies have significant factors to business continuity because when you make a marketing strategy wrong, your business can lose a lot.

If you look at risk, a business or product from B2B has a greater risk than B2C. Because the product you produce must be in sufficiently large quantities, the maintenance and manufacturing costs that you have to spend are also slightly larger.
We will take the example of a catering business (B2B), the … Read More

Type of Agency of Digital Marketing Agency

Today digital agencies are rated much more effectively than regular Advertising Agency, in addition to the relatively lower cost of use, digital agencies also have far greater impacts and benefits than the Advertising Agency. By using digital advertising indonesia, the company is able to market and promote its products to a more targeted target market without any territorial restrictions.

With digital media, communication is bidirectional so that communication between company and consumer becomes much easier and open compared to offline media which is only one way only. If the company is able to communicate its brand properly, then the chance of the company brand to become famous will be easier and faster. Therefore, professionals in the digital field of digital marketing agencies are needed to create a product promotion media as well as promoting the product in the digital world.
Some types of digital marketing agency services:
Website Development Services

Website creation services become one of the excellent services that you can get. If you need a website for various purposes, the website creation services will be the answer for your needs. Creating a website design is quite difficult to do, especially for those of you who do not have an educational background related to information technology. But it will not be a constraint, although you do not have an educational background related to website creation, you can still have a website with the help of website creation services in accordance with the wishes and your budget. Not only limited to create a website for your purposes, but you also get service in the form of maintenance for the website as well as problem-solving if there is a problem on the website as long as you use it.

  1. Internet Marketing Services

Internet marketing service is a service to promote and market good product or service from your business through online media. The business of promoting the product is related to advertising matters, and writing promotional sentences that utilize online media on the internet such as through websites, blogs, posting classified ads on advertising websites, promos on online services through various social media.

  1. Application Development Services

Technology should be used in business and business. Increase business profits can be done by technology. Starting from the system sales, recording, production, finance, storage of goods and others depending on your business and needs. Application development services are very diverse forms such as desktop applications or that we often know as software/computer applications, mobile applications (applications that run on mobile devices). This is where the importance of creating an application, especially for you who want to create a well-structured business. The applications you create can vary depending on what kind of needs you want.

  1. Online Shop Making Services

Currently buying goods through online stores on the internet is not a new thing. Various conveniences offered when you buy goods through online stores with only computer or smartphone, you can find the desired item and buy it quickly and easily. Creating an online store … Read More