Best Web Design Company: Understanding Graphic and Web Design
Information technology have gone a long way, just with graphic and web design, it has set E-commerce in the pedestal of success and is continuing to expand and innovate. Graphic design is creating new solutions to problems involving medium of visual communication, either 2D or 3D, digitally or in paper. The graphic design’s output is reproduced as many times as needed to be able to deliver its objective.
Graphic design output has many examples such as website user interfaces, logos, sketches for fashion, tattoos, or industrial design, animated characters, typefaces, print, advertisements, movie, flyers, newspaper, movie credits, and textile designs. These examples are only part of the big picture of graphic designed applied today.
Web medium needs new, accurate and informative solutions which can be provided by web design. It incorporates graphic design because the final output uses a visual medium. It is more than just visual, because web design stretches in incorporating every aspect of web experience. Web content is a crucial part of web designing because it is the content that can be keyed on major search engines, which is a huge part of user experience. The search engine rankings also rely on the web content or the number of times the website is visited or viewed. The discipline involving web design experience with incorporated graphic design are copywriting, user interface design, logo design, on-site SEO, social media promotion, link-building, information architecture, design for accessibility, navigation design, HTML mark-up, flash animation, content imagery selection, optimization of conversion rate, and pay-per-click advertisements. These disciplines bring a big impact in user experience and in the success of a website. Both graphic design and web design are important aspects of web development, and anyone who only offers graphic design cannot be considered a web designer.
But what makes a successful website? A website is considered successful if it is able to capture the interests of the right audience with the right numbers. It must be optimized so people can immediately access and search when needed, whether they find it via organic or non-paid search, advertising, PR or social media. A successful website should be user-friendly and compelling to keep people’s attention, with good navigation interface, helpful quick links and easy to see contact information and other identifiers. The website must be easy to read and understand, regardless of disability or impairment, and it should be accessible even if the user has a slow internet connection. The website should be accessible in a wide-range of devices such as laptop, desktop, tablet or smart phone. Lastly, it should sell, meaning it should generate visitors. So for any web design needs, better get the expertise of a professional web designer. We can help you create your own successful website.