How to Build a Website for Your Small Business
Imagine your small business website as a first impression for your future clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Be Clear about Your Business and Why It’s There
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.
Make a User-friendly Website
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both information architects and technical developers at the core of the creative development process. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.
Never Underestimate SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.
Give Your Brand Life
Several corporate websites are short on soul, depending mainly on stock imagery and using boring business speak, boring content, and general web design. All these constitute low-grade user experience. And that will be a serious problem, knowing your site plays a central role in your branding. You can create the best branding experience by being yourself. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Maintain Mobile Friendliness
Right now, around 5 percent of traffic to business websites originate from mobile phones, and in the succeeding year, with more smart phones expected to enter the market and carriers continually increasing the capability of cellular wireless standards, that number is project to climb substantially. That means your website should be built not only for PCs, but also for smart phones and basic phones.
Use Analytics to Keep Track of Your Progress
It’s important to track your online progress because you have to keep it in step with your company’s goals. If you have a limited budget, the free Google analytics package will be great to start with. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Luckily, trends will not take long to spot.
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