Tips to Promote Your Events through the Internet

Do you have some events that you need to host? Do you have a good company to offer you event wifi so that your attendees can be adequately connected to a fast internet service?  These are good questions that you should always ask yourself before you host your events. Nowadays people are always in need of a fast internet connection. As such, when you host events, you should not let them down with a slow connection. For this purpose, you need to get event internet connections from Trade Show Internet.

Now, what are some of the ways companies can promote their events and products through the internet? We all know that a wifi captive portal would be good for the events. But how would you inform your attendees beforehand that you are hosting a company event? You could rely on social invites to make your potential attendees aware of the event. For instance, you can use Facebook and even Google Plus to create events. You can specify the time and the venue of the event and this way, people will be made aware.

You can also use social media platforms such as Twitter to inform your guests about the event. This is a good platform that you can use to inform professionals and other interested parties about events that you are about to host.

Translation Apps Will Change the World! Well, almost…

News headlines claiming that Google’s new real-time translation app will “change the world” made the professional language translation community bolt upright. But then people learned how it works and realised the headlines are far from the truth.

There is a lot of media hype about Google’s new Pixel Buds; wireless and voice-activated earphones which can translate in real time and using a voice-activated assistant control your phone’s activity. You can play music, find directions, make calls and all of the other duties without retrieving your phone from your pocket. And yet, the most impressive and important feature of the device is that you can communicate with people in a foreign language, in real-time.

The language translation industry has heard this kind of sensationalism before. When Google launched Google Translate on mobile phones in 2015, there was a lot of fuss made about that too. Tech Radar claimed the tech giant had just “turned your phone into a translator.” Google Translate did turn your phone into a translator, but any conversation in a foreign language was at that point mostly gibberish.

Google Translate has since improved significantly, however we’re not quite convinced that Pixel Buds, the real-time translator, will work any better despite media claims. In one sales pitch on behalf of the Cupertino-based tech giant, online magazine Engadget had this to say about Google Pixel Buds – despite only witnessing a 5-minute display on a San Francisco stage:

“You’ll be able to walk up to nearly anybody in another country and hold a fluid, natural language conversation without the need for pantomime and large hand gestures, or worry of offending with a mispronunciation. International commerce and communication could become as mundane as making a local phone call. The frictions of international diplomacy could be smoothed as well, ensuring that not only are a diplomat’s words faithfully translated but that a copy of the conversation is recorded well.”

Nevertheless, google translate does not translate language in a “fluid” and “natural” way. It makes a sentence understandable – which is about as much as machine translations have advanced in the past two years. Granted, translation apps have come a long way since Altavista launched Babel Fish in 1997, but they also have a long way to go before they are fluid and natural.

How does Google Translate work?

Like most technology Google produces these days, their new translations device principally works on foundations built by artificial intelligence. Google bots have a vast network of data they can tap into where their machines match words which appear to be parallel between two different languages.

The artificial intelligence then crunches this data to determine the most probable word in which language A corresponds to language B. Google Translate therefore is statistical guesswork based on conversations between foreign counterparts.

Although Google has ambitions to “pursue human quality translation and develop machine translation systems” statistical machine translation will never be 100% accurate. However, it is estimated that the accuracy of translations is set between 80-90%.… Read More